University of Sheffield

Client: University of Sheffield UK | Dr Ankit Kumar

Services: Animation | Branding | Design | Filming | Infographics | Script development

An animated film to communicate the research findings of a study by Dr Ankit Kumar @ideatingenergy and Dr Jonathan Balls. The research is about the energy sector and meeting the Sustainable Development Goals. It disputes the claim that customers at the bottom of the socio-economic pyramid can afford to buy a range of cheap products while firms make money and meet the Sustainable Development Goals. Produced by Dr Ankit Kumar @ideatingenergy and Dr Jonathan Balls.